They are a well-educated group of wealthy people

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 Why are the wealthy Chinese who are keen to be recognized by others willing to spend a lot of money to buy a luxury that can only be enjoyed by themselves most of the time? 'We found that some customers would like to let their friends watch New Secret at their homes, but more customers just want to enjoy them by themselves.' Ruan Jiaming said, 'When he listens to music and reads books, he can wash it cleanly. The toilet area can become a comfortable space for him. '    

But this group of new Chinese wealthy's resistance to high-profile brands has created problems for brands that intend to impress them. The large-scale advertising of traditional luxury brands is not suitable, as it can only push them further away. How to find the emerging wealthy groups in China who are the first to change and will lead future consumer trends? 'They are a well-educated group of wealthy people, usually with overseas backgrounds,

and have been in contact with luxury goods for a period of time.' Monitor Group Greater China Consumer Goods and Retail Business Senior Consultant Wang Kai told ' Global Entrepreneur.     As early as 2003, Kong Tao, the Chinese president of Swedish high-end mattress brand DUX, noticed such a group of people. In the DUX store in Shanghai 66 Plaza, the price of a mattress is between 100,000 and 200,000 yuan, and the customers who come to buy it have a characteristic that Kong Tao can recognize at a glance.

'Their Showers Wall Bracket Suppliers and self-cultivation are not so ostentatious. From the aspects of his living condition, attitude towards things and things, we can feel that he is very low-key.' Kong Tao said, 'At that time there were many high-end brands abroad. They haven't entered China, but these customers must have been to many places. You can't see where the LOGO and trademark are from him, but you can clearly distinguish them from those customers who are used to buying big names.'